August 5, 2010
The public-relations expert Bill Tyson, who has helped colleges work with journalists for 30 years, takes his turn in front of the microphone to talk about the changing media landscape.
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The University of Central Florida, founded in 1963, is the largest institution in Florida and the second-largest university in the nation. UCF and its 12 colleges, located in Orlando, Florida, provide opportunities to 56,000 students, offering...
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Comments
1. fredcoqi - August 07, 2010 at 02:40 am
This article is a great example of the theme I agree with comment above. After reading Presentation Zen by Garr Reynolds, I started shifting all my presentations to a much more visual style. This article is a great example of the theme "Change Creates Opportunity Nike Air"so that they could also be easily reused and repurposed by others for their own courses.
2. sarahtsch - August 11, 2010 at 01:48 pm
I wish this book had been published five years ago when I started in media relations. Even so, it has proved a great read and I highly recommend it.
3. jcampbell104 - August 11, 2010 at 03:18 pm
Mr. Tyson's useful book is right here on my desk.