May 1, 2009

At Wake Forest U., Admissions Has Become 'More Art Than Science'

By ERIC HOOVER

The admissions process is awash in numbers. Students accumulate grade-point averages and test scores. Colleges use statistical models to predict enrollment outcomes, and they tout their place in commercial rankings. In many ways, numbers simplify this complex enterprise.

But they have come to carry undue weight, says Martha Blevins Allman, director of admissions here at Wake Forest University. That's why she pushed her institution to revamp its admissions process.

Last spring,

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