As Coke and Pepsi Do Battle on Campuses, Colleges Find a Fountain of New Revenue

By MARTIN VAN DER WERF

Lucrative deals offered by soft-drink bottlers raise concerns about exclusivity and fund raising

The rush for money started at big institutions, but now the cola wars are spreading.

Seven years after Pennsylvania State University signed a $14-million, 12-year contract to make Pepsi-Cola the exclusive soft drink sold on campus, PepsiCo and Coca-Cola are battling for supremacy at mid-sized universities and community colleges. With lavish cash incentives