May 15, 2008

As Campuses Become More Diverse, Colleges Must Alter Fund-Raising Approaches, Report Says

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By Kate Moser

Philanthropy increasingly fuels higher education in the United States, and colleges and universities should adapt their fund-raising strategies to anticipate coming trends that could shape how much donors give, says a report released on Wednesday.

The report, issued by the consulting firm Changing Our World, identifies a number of trends that will probably affect private giving to institutions, including the growing diversity of student bodies, a

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