February 27, 2004
Apparel Company Signs Sponsorship Deal With 3 Black College Leagues
Athletics departments at historically black colleges are getting a major shot in the arm this fall.
Russell Athletic, an Atlanta-based apparel-and-shoe manufacturer, is ironing out the final details of sponsorship deals that will cover all members of the Southern Intercollegiate Athletic Conference, the Mid-Eastern Athletic Conference, and the Southwestern Athletic Conference.
The agreement will provide uniforms for the leagues' football, men's and women's basketball, men's and
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