• Sunday, November 22, 2009
  • Print

American Business Schools Seek Students Among Indian Executives

New Delhi — The recession at home has prompted American business schools to step up efforts to market their executive-education programs to Indian companies, the Business Standard, a newspaper here, reported today.

The American universities, however, aren’t cutting their fees. Florida International University, for example, charges around $50,000 for its program and plans to charge Indian companies around $100 an hour in executive-education fees.

Teams of professors from nine universities’ business schools, including those at George Washington, Northeastern, and Ohio State Universities, are meeting in India with executives of such top companies as GlaxoSmithKline, Infosys Technologies, Mphasis, RPG Enterprises, and Siemens India. Executive-education programs have been good sources of revenue for American universities, but the recession has cut into the business. The American companies that once fully reimbursed employees who attended executive-education programs have now slashed reimbursements by 50 percent or more, the newspaper said.

“Certainly, revenue is suffering,” said Sumit Kundu, faculty director of the executive M.B.A. program at Florida International. “Our university has lost corporate clients to the slowdown. We are in India to build a relationship with the companies here.”

American universities believe India could be a lucrative source of revenue because of a shortage of executive-education programs at Indian business schools. Although India has more than 1,500 business schools, only the top ones — like the Indian Institutes of Management and the Indian School of Business — offer such programs.

In the United States some 500 universities offer the programs. “This serves as an opportunity for us to reach out to the business-education market in India,” said V. Kanti Prasad, dean of the business school at the University of Wisconsin at Milwaukee. —Shailaja Neelakantan