October 15, 1999

Alumni Offices Use Electronic Media to Forge Closer Ties With Graduates

By WENDY R. LEIBOWITZ

E-mail lists, Web sites, and CD-ROM directories help to build virtual communities

These days, the ties that bind may be hyperlinked. Alumni offices at colleges and universities are pouncing on new technologies, attempting to form tighter relationships with their graduates via e-mail discussion groups, Web sites, Web cameras, on-line courses, and searchable alumni directories.

"Creating an on-line community is the buzzword now," says Andrew B. Shaindlin,

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