April 30, 2004

Aid-Award Pitfalls: Why Intuition Is Not Enough

By KATHY KURZ and JIM SCANNELL

Today there is tremendous pressure on admissions and financial-aid officers as well as enrollment managers at colleges and universities, regardless of sector, size, or tier, to get "it" right the first time. The "it" is the new student class with all its desired bells and whistles, including, in particular, getting that class through the most efficient use of institutional aid funds. Institutional financial-aid budgets have grown to be one of the largest line items in the annual budget after

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