August 4, 2006

Admissions Officers Look to Marketers

By ELIZABETH F. FARRELL

Improving diversity, attracting top students, and getting applicants to share their personal information were just a few of the challenges 1,200 admissions officers tackled at a conference on recruitment, retention, and marketing in mid-July.

The annual conference, held in Denver this year, is arranged by Noel-Levitz, a private higher-education consulting firm with headquarters in Iowa City. The conference brought together admissions deans and student-affairs professionals from a

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