Administrator Stresses Importance of Retention

When Paul Orehovec sees an empty soda can on the ground, he believes it is his responsibility to pick it up and throw it in the trash. College leaders, he said at the College Board's annual conference in New York last month, should encourage administrators, professors, and staff members to feel the same responsibility for promoting student retention.

"We have to get everyone on the campus to think about it," said Mr. Orehovec, vice president for enrollment management at the University

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