October 11, 2011
Activist Pushes Colleges to Make Sustainability Worth Its Cost
He wants them to put a total of $1-billion into funds that would earn money from energy-efficiency projects
Caleb Kenna for The Chronicle
Mark Orlowski, who originated the College Sustainability Report Card, devised the Billion Dollar Green Challenge to encourage colleges to invest in energy-efficiency projects. "We also considered the $227-Million Green Challenge," he says, "but the ring of that didn't have quite the same impact."
You might not know his name, but you would probably recognize what Mark Orlowski—a polarizing figure in higher education's sustainability movement—is known for.
Soon after graduating from Williams College, in 2004, Mr. Orlowski founded the Sustainable Endowments Institute, or SEI, which issues the College Sustainability Report Card. It was the first of many "green" evaluations that give colleges stars or demerits for their environmental practices—or lack
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