August 18, 2000
Achieva, an Ambitious Test-Preparation Company, Shifts Its Focus
A year ago, a fledgling test-preparation company called Achieva created a stir by pioneering a new type of college counseling, in which school districts paid the company for the kind of service they would normally receive from their own high-school guidance counselors.
With eight California offices, big-name investors, and plans to place Achieva staffers directly on site at several high schools, the company looked like it just might change the face of college
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