April 25, 2010
Academics, Too, Can Be Led Astray by College Rankings, Study Finds
Prospective students are hardly the only ones who can be overly fixated on college rankings and make poor judgments of the institutions as a result. A new study suggests that academics, too, can have their opinion of a university seriously skewed by how some publication ranks it—even when judging the quality of the institution's offerings in their own academic field.
The fault appears to lie with a psychological phenomenon known as the "anchoring effect." When people are asked
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