May 12, 2000

Abandoning Major Sponsorship Deal, Nike Plays Hardball Over Sweatshops

By WELCH SUGGS

Apparel maker's slap at U. of Michigan could drive down value of other universities' deals

Nike Inc. unleashed a full-court press against the Worker Rights Consortium late last month, and athletics departments across the country may find themselves wilting under the pressure.

The shoe-and-apparel giant broke off talks on renewing a sports-equipment contract with the University of Michigan, a member of the anti-sweatshop consortium. The new contract

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