A Very Long Disengagement

Last spring Nielsen Media Research reported that the average college student watches 3 hours 41 minutes of television each day. "It was a little more than I expected," a Nielsen executive told a reporter, and a little more than professors care to see. But the networks have complained for years that young-adult programs attract more viewers than the ratings have previously indicated. Nielsen traditionally bases its count on household viewing, but many students watch TV shows in a different