May 1, 2009

A Tradition of Banality

By DON TROOP

Here's a parlor game for educators: Pick a college, any college. Guess its motto.

Now, go to higheredtaglines.com, and check your answer by searching a database of more than 3,500 college tag lines — those phrases, occasionally inspired but more often insipid, that institutions slap onto their viewbooks and fund-raising letters.

The database is the brainchild of Rick Bailey, principal of Richard Harrison Bailey/the Agency, a marketing firm that, among other things,

Print Subscription

Digital Subscription

Already have an account? Log In Now.