January 28, 2000
A Shakespeare Department and Other Business Ideas for Colleges Everywhere
As an administrator, I welcome the growing chorus of voices calling for colleges and universities to be run more like businesses. For too long now, American higher education has lagged behind most other American industries with regard to innovative cost-cutting, market-expanding, and profit-enhancing strategies.
Perhaps the surest sign that academic institutions have been disconnected from the real world of profit and loss is that, in more than 350 years of
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