A Scholarly Work From Blackboard's Chairman

The trick colleges face in adopting online learning lies in wedding traditional principles to new technologies, according to Matthew Serbin Pittinsky, chairman of Blackboard Inc., the educational-software company. "E-learning is really about the oldest notion that higher education has ever known, which is to build a living and learning environment that's open 24/7," he says.

In a new book that he edited, Mr. Pittinsky examines e-learning's principles, its technological needs, and its

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