September 5, 2008
A Revolution in Research
You're leaving the bar after a night out with friends when a stranger invites you to climb into the back of a large box-truck marked RESEARCH. He wants you to participate in a short study.
Are you curious, or creeped out?
About one in two pedestrians is up for it, says George Loewenstein, the Carnegie Mellon University professor who dreamed up the Data Truck. During an internship program this summer, graduate students and faculty members cruised the streets of Pittsburgh
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