A Pension Giant Reinvents Itself to Adapt to a Changing Market

TIAA-CREF, facing more competition, adds services for younger academics and for colleges

The Teachers Insurance and Annuity Association-College Retirement Equities Fund, long the dominant force in the higher-education pension market, is working to stem a demographic tide personified by two faculty members at Georgetown University.

Lee F. Pinkowitz, 29, a professor of finance, never considered putting his retirement savings into TIAA-CREF. He chose

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