A New Technology Lets Colleges Spread Information to People Who Want It

College researchers and public-relations officials are starting to take advantage of a new technology that can help get their news and information out more quickly and directly to the people who want them.

The technology, called RSS, is already in use on some news sites and Weblogs. But colleges are beginning to catch up.

Although RSS technology was invented about four years ago, its developers still haven't come to a consensus on what the abbreviation stands for. Some say it

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