October 8, 1999

A New Book Calls Business Schools Out-of-Touch 'Cash Cows' for Universities

By KATHERINE S. MANGAN

Authors claim management education is flawed, but some professors refute their evidence

A new book that blasts business schools as out of touch saves one of its most provocative challenges for the last chapter: Fire all the professors and rehire them as freelancers.

"Preaching from the comfort zones is no way to encourage innovative thinking," write the authors of Gravy Training: Inside the Business of Business Schools (Jossey-Bass Publishers). Sack the

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