November 12, 1999

A Look at the Future Bottom Line of Big-Time Sports

By WELCH SUGGS

Budget reports in Wisconsin project an era of rapidly rising costs

College athletics directors have many things to ponder as the next century looms. Universities face the prospect of substantial changes, including conference realignments, a Division I-A football playoff, and major rules changes for the National Collegiate Athletic Association.

There is one certainty for administrators of big-time sports programs, however: If you want to compete at the

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