August 11, 2000
A Lawsuit Heats Up the Competition Between Online-Admissions Companies
CollegeNet.com, an online college-admissions service, filed a $40-million lawsuit in July against its chief competitor, Embark.com, charging the company with threatening CollegeNet's viability by maligning its reputation among colleges.
The suit, filed in U.S. District Court in Portland, Ore., reveals a fierce rivalry between two vendors seeking to woo elite colleges to online admissions services.
At the center of the feud is the accuracy of, and
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