May 14, 1999
A Gadfly Fund Raiser Tells Colleges to Stop Worrying About the Annual Fund
Stephen Nill's advice: Focus on a few major donations through planned giving
Stephen C. Nill is something of a rebel in the world of college fund raising.
"I just don't think that's right," he says, in discussing many of the tenets that guide the profession.
He disputes, for example, the conventional wisdom about making the annual fund a top priority. That, he argues, leads development officers to devote too much effort
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