March 23, 2007
A Freshman Seminar at Muhlenberg College Looks at the Economics and History of Diamonds
"De Beers and Diamonds: Diamonds Are Forever," Muhlenberg College
"A diamond is forever" is one of the most recognizable advertising lines of the 20th century. This course teaches students why and uncovers some of the mysteries of the gem's turbulent history.
This freshman seminar is taught by Donna J. Bergenstock, an assistant professor of business and economics, who specializes in diamond-industry marketing and De Beers, the giant South
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