May 8, 2011
Admissions Deans Feel Crunched by the Numbers
How 5 colleges manage change in an era of uncertainty
Kelvin Ma for The Chronicle
Moira Poe, a recruitment coordinator at the U. of Michigan, greets visitors at a college fair. For many public universities, state-budget cuts are creating a reality that will very likely shape national enrollment trends for years to come.
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Kelvin Ma for The Chronicle
Moira Poe, a recruitment coordinator at the U. of Michigan, greets visitors at a college fair. For many public universities, state-budget cuts are creating a reality that will very likely shape national enrollment trends for years to come.
Once upon a time, May was not so manic. Although admissions officers have long fretted about enrollment outcomes, they used to fret under fewer microscopes. Application totals were more predictable. Enrollment projections were more reliable. And newspapers had yet to turn the admissions cycle into an annual tally of percentages and prestige.
These days, "yield" is a familiar term. The proportion of accepted applicants who enroll is a crucial number, watched carefully by presidents,
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