February 21, 2010
5 Colleges That Inspire Alumni Giving, and How They Do It
Rick Friedman for The Chronicle
When the Rev. Michael C. McFarland, president of the College of the Holy Cross, travels to meet alumni and donors, he often adds a stop for young alumni. While they might not have much to give, the gatherings allow him to make a face-to-face appeal to recent graduates and help them develop a habit of giving.
Thanks to efforts like that, more than half of Holy Cross's 32,000 alumni give to the college. That figure far exceeds the national average alumni-participation rate of 10