5 Colleges That Inspire Alumni Giving, and How They Do It

5 Colleges That Inspire Alumni Giving, and How They Do It   5 Colleges That Inspire Alumni Giving, and How They Do It 1

Rick Friedman for The Chronicle

The Rev. Michael C. McFarland (right), president of the College of the Holy Cross, speaks with students and alumni on the campus.

When the Rev. Michael C. McFarland, president of the College of the Holy Cross, travels to meet alumni and donors, he often adds a stop for young alumni. While they might not have much to give, the gatherings allow him to make a face-to-face appeal to recent graduates and help them develop a habit of giving.

Thanks to efforts like that, more than half of Holy Cross's 32,000 alumni give to the college. That figure far exceeds the national average alumni-participation rate of 10