November 3, 2006

2 Books Advise Scientists on Communicating More Effectively

By PETER MONAGHAN

LOOKING UP FROM THE LAB BENCH: Scientists should blame themselves if their work is misunderstood, misconstrued, or simply ignored, say two new books: The problem is their own failure to communicate.

Noting that "many of the most important debates of the day," including cloning, genetic engineering, and global warming, "are scientific in nature or are complicated by scientific information," Richard Hayes, co-author of A Scientist's Guide to Talking With the Media: Practical Advice From

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