August 15, 2008
17 Cities, 21 Days, 1,000 T-Shirts
Wittenberg U. sends young graduates on the road to build ties to alumni
This summer Wittenberg University decided to try a different approach to reach alumni: put three young graduates in a van and send them on a 2008 version of the classic college road trip.
Over three weeks, they would stop in 17 cities and meet as many graduates of the Springfield, Ohio, university as possible, blogging about their adventure and capturing alumni stories on video to post online. The three
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