January 4, 2008
16 Athletics Programs to Promote Major Concerts Around Spring Football Games
When 92,000 fans showed up for a spring football scrimmage at the University of Alabama last April—yes, you read that correctly, a practice game—athletics officials everywhere started wondering how they could entice their fans to do the same.
Now they have an answer: "Gridiron Bash."
Over the next few weeks, at least 16 big-time football programs, including the University of Tennessee, Texas A&M University, and West Virginia University, will begin
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