Banner AdvertisingThe 300 x 250 square banner is prominently located above-the-fold on the chronicle.com homepage and within the copy on most of our editorial pages. The 160 x 600 skyscraper banner is also located above-the-fold and runs down the right side of most editorial pages on the Web site.The size and editorial adjacency of these banners make them an ideal way for you to promote your organization to Chronicle readers.
Ad TraffickingThird-partyAdvertisers who wish to traffic banner ads through DoubleClick must submit Internal Redirect tags. Advertisers trafficking ads through a third-party server other than DoubleClick must submit Standard Redirect or Rich Media tags. Site-served Advertisers who do not traffic banner ads through a third-party server must submit banner creative along with a live click-through URL.
ReportingChronicle advertisers can view the success of their banner advertising campaign at any time. Advertisers will be sent a user name and password via e-mail for access to the DoubleClick system at the beginning of the advertising campaign. Campaign-performance statistics can be viewed by day, by banner, and by all targeting criteria. The reports can be downloaded from DoubleClick and used in most spreadsheet programs. Reports can also be generated in the Adobe PDF format.Click-Tracking Instructions for Rich Media Creative Ad production cannot guarantee that click-through data will be tracked for all third-party served rich media technologies. To track clicks for ads created in Flash 6, assign the following ActionScript code to the button in the Flash file:
on (release) {
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